In March 2022, the Federal Trade Commission (“FTC”) issued an administrative complaint against Intuit for violating federal law by “deceiving consumers with bogus advertisements pitching ‘free’ tax filing that millions of consumers could not use.” 6 FTC Sues Intuit for Its Deceptive TurboTax “Free” Filing Campaign, Fed. You Often Need the Money., ProPublica (Apr. 5 See, e.g., Ariana Tobin et al., Here Are Your Stories of Being Tricked Into Paying by TurboTax. TurboTax by Intuit has been routinely criticized for its misleading advertisement tactics. 4 Complaint ¶ 18, In the Matter of Intuit Inc., FTC Docket No. However, in tax year 2020, only one-third of American taxpayers met the eligibility requirements for TurboTax Free Edition.
Any person who heard one of these TurboTax commercials may reasonably associate the product with being free.
28, 2020), Zheng Wen, TurboTax Free Edition 2021 Commercial “Auctioneer”, YouTube (Mar. See also 325 Entertainment, Turbotax – Free Free Free! (Radio Ad), YouTube (Feb.
Intuit ran an entire advertisement campaign for the TurboTax Free Edition program using the slogan: “Free, free free free.” 3 Id. In a span of fifteen seconds, the script of the advertisement included the word “free” twenty times.
TURBOTAX PRODUCTS 2013 TV
1 Intuit TurboTax Free Edition TV Commercial Ad 2021, Dance Workout, TV Commercial Ad (Mar. In 2021, Intuit-the company who produces popular income tax preparation platform TurboTax-aired a fifteen-second television commercial for their TurboTax Free Edition program.
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